Fashion Window Walking Tour in New York City by WindowsWear

97 Reviews 4.88 out of 5 stars Based on 97 reviews collected by Cool New York City and TripAdvisor | Recommended by 98% of reviewers |
Badge of Excellence |Badge of Excellence This experience is highly rated by travelers and has met our top quality standards.
New York City, USA
Don't miss out!
On average, this is booked 32 (0) days in advance.

2 hours (approx.)
Mobile ticket
Offered in: English
Instant confirmation

Overview

See New York's most famous shopping street through the eyes of a fashion insider. Fashion on Fifth is a guided walking tour along Fifth Avenue that reveals how the world's leading brands design their flagship stores, stage their windows, and turn a city block into a stage for style.
Starting at Saks Fifth Avenue and ending at Bergdorf Goodman, you'll trace how New York became one of the world's great retail capitals — and decode the strategy behind the merchandising, branding, and window displays you walk past every day. Part history, part design masterclass, part behind-the-scenes look at the business of fashion, it's an experience you won't find in a guidebook.
The tour is led by WindowsWear, the team behind one of the world's largest archives of fashion window displays, and has been featured by NYC Tourism and Time Out New York and highly rated by travelers from around the globe.

What's Included

  • Tour escort/host
  • Gratuities, Recommended
  • Souvenir WindowsWear Window Prints: Saks Fifth Avenue, Ralph Lauren, Coach, Louis Vuitton, Tiffany & Company, Bergdorf Goodman, Selfridges, Kleinfeld (available to purchase on booking page)
  • WindowsWear Cinch Sack (available to purchase on booking page)
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Meeting Location

Meeting point

611 5th Avenue
New York, NY 10022, USA

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Detailed check-in instructions, including the exact address, are provided with your booking confirmation.

End point

754 5th Avenue
New York, NY 10019, USA

Tour ends at Bergdorf Goodman on the corner of 58 street and Fifth Avenue

What To Expect

Book Online

Our secure website provides real-time availability, instant confirmation, and free, no-hassle cancellations up to 24 hours before your tour begins.
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Safe & secure • Easy breezy • Hassle-free

Saks Fifth Avenue

Your tour begins at the Saks Fifth Avenue flagship, the storied department store that helped define luxury retail in America. Here you'll learn the store's history and its role in shaping Fifth Avenue, take in its landmark window displays — the same windows famous around the world for their holiday spectacles — and discover how Saks uses visual merchandising, architecture, and brand storytelling to draw shoppers inside. It's the ideal starting point for understanding how New York became a global capital of fashion and retail.
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30 minutes • Admission Ticket Free

Rockefeller Center

For window enthusiasts, the surrounding blocks are the main draw. Directly across Fifth Avenue stands the Saks Fifth Avenue flagship, whose holiday windows and annual light show are among the most elaborate retail displays in the world. The Channel Gardens promenade leads from Fifth Avenue toward the sunken plaza, framing sightlines that retailers and designers have used for decades to stage seasonal storytelling.
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10 minutes • Admission Ticket Free

Victoria's Secret & PINK

Victoria's Secret's flagship and one of the largest lingerie stores in the world. Set behind its signature glass façade just steps from Rockefeller Center, the store spans multiple floors of retail dedicated to lingerie, beauty, sleepwear, and the PINK sub-brand.
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5 minutes • Admission Ticket Free

Nike House of Innovation NYC

The Nike House of Innovation 000 is the brand's marquee retail flagship—six levels and roughly 68,000 square feet of what Nike positions as the future of physical retail. Its slumped and carved glass façade creates a kinetic effect inspired by the blur of movement left by a speeding athlete, with a diagonal entryway that echoes the angle of the swoosh.
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5 minutes • Admission Ticket Free

Swarovski

Swarovski on Fifth is the Austrian crystal house's largest flagship—a two-story, roughly 14,400-square-foot retail space that opened in December 2023. Designed by Swarovski Creative Director Giovanna Engelbert, the store trades the traditional jewelry-counter approach for an immersive world of color and light, built around the brand's signature palette of pink, yellow, blue, green, and marshmallow.
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5 minutes • Admission Ticket Free

COACH

Coach anchors its Fifth Avenue flagship on a three-level, roughly 20,000-square-foot space designed by William Sofield of Studio Sofield. The store leans into the brand's New York heritage and leather-craftsmanship story, built around a blackened steel staircase and a mix of custom cabinetry, vintage furniture, and bespoke objects.
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5 minutes • Admission Ticket Free

Tiffany & Co.

Tiffany & Co. has anchored this address since 1940 and is perhaps the most famous shop on New York's most famous retail corridor. Founded in New York in 1837, the house reopened its flagship in April 2023 as "The Landmark" following its first full renovation in over 80 years—a ten-floor transformation led by architect Peter Marino, with a glass-enclosed rooftop addition by OMA's Shohei Shigematsu.
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30 minutes • Admission Ticket Free

Bergdorf Goodman

Bergdorf Goodman is one of New York's defining luxury department stores—and for a window-focused tour, arguably the most important stop on the route. Its display windows have been a Fifth Avenue fixture since the early 1900s, long treated as a benchmark for the art of the retail window.
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30 minutes • Admission Ticket Free

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Additional Info

  • Confirmation is instant and will be received at time of booking
  • Wheelchair accessible
  • Transportation options are wheelchair accessible
  • Not recommended for travelers with poor cardiovascular health
  • Suitable for all physical fitness levels
  • Infants and small children can ride in a pram or stroller

Frequently Asked Questions (6)

Q: What is the cancellation policy for the Fashion Window Walking Tour in New York City by WindowsWear?

A: You can cancel up to 24 hours in advance of the tour for a full refund. For a full refund, you must cancel at least 24 hours before the tour start time.If you cancel less than 24 hours before the tour start time, the amount you paid will not be refunded.Any changes made less than 24 hours before the tour start time will not be accepted.Cut-off times are based on the tour local time (EDT). Read more Apr 2025

Cancellation Policy

You can cancel up to 24 hours in advance of the tour for a full refund.

Still have questions?

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Activity code: C-7609P1

Traveler Photos

Reviews

4.88
97 reviews

Average 4.88 out of 5 stars based on 97 traveler reviews collected by Cool New York City and partner sites such as Cool Destinations and TripAdvisor

5 stars
89
4 stars
6
3 stars
1
2 stars
0
1 star
1
Don't miss out!
On average, this is booked 32 (0) days in advance.

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What's Included

Activity name

  • Tour escort/host
  • Gratuities, Recommended
  • Souvenir WindowsWear Window Prints: Saks Fifth Avenue, Ralph Lauren, Coach, Louis Vuitton, Tiffany & Company, Bergdorf Goodman, Selfridges, Kleinfeld (available to purchase on booking page)
  • WindowsWear Cinch Sack (available to purchase on booking page)

Additional Info

Activity name

  • Confirmation is instant and will be received at time of booking
  • Wheelchair accessible
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Service animals allowed
  • Public transportation options are available nearby
  • Not recommended for travelers with spinal injuries
  • Not recommended for pregnant travelers
  • Not recommended for travelers with poor cardiovascular health
  • Suitable for all physical fitness levels
  • Infants and small children can ride in a pram or stroller
  • A moderate amount of walking is involved, approximately 17 blocks.
  • Operates in all seasonal weather conditions, please dress appropriately
  • Language operated: English
  • This tour/activity will have a maximum of 20 travelers

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